Tesla Q2 California Sales Crash by 24% On Stiff Competition

Q3 California sales should dive further as Musk just endorsed Trump last week

Sales of Tesla cars in California—the “EV Mecca” of the US—plunged by 24.2% YoY during Q2 2024 (see Figure 1). This is shocking, as California is not only 35% of US sales (down from 38% in 1H 2023), but also the fourth largest region of sales after the US (ex-California), China, and the EU (see Figure 2). California was 13% of Tesla’s 2023 global sales …