Tesla: Why Advertising Likely Can't Boost its Sagging Sales Growth

Musk says Tesla will "try" advertising. It's a sign of desperation & "style drift".

May 22, 2023

∙ Paid

At Tesla’s AGM on May 16th, CEO Elon Musk said they will “try” advertising to see if it would increase demand for its aging line-up more than the current price-cutting program Tesla is using to boost sales. The 20%+ price cuts since January only moved Q1 retail deliveries (ex leases) by 3.2% QoQ and left production flat with Q4 2022. This led led to a 2…

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